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Privacy Policy

Information Collection and Use of Personal Data

Direct Response Marketing Group Ltd (DRMG) is a UK registered company (company number: 06333962) operating under several trading styles including:

  • Home Shopping Selections
  • Personal Choice
  • Premier Offers Direct
  • Wellform
  • Jean Patrique™
  • Sound and Vision
  • Sound and Vision Adult
  • Historic Motor Museum Mint
  • Shop at Home UK
  • Stauer
  • Good Times Direct
  • Harrogate House
  • Healthy for Life

At DRMG, your privacy is paramount. We commit to responsibly handling any information we have about you. By shopping with us, you consent to our Privacy Policy. This encompasses our use of your data as detailed herein. Should you wish to object to this processing, contact us at

For postal communication, address your letters to: DRMG, DRMG House, Sittingbourne, ME10 3US.

We are registered with the ICO, under the number Z3435076.

However, kindly note that objecting might impact our capacity to perform the beneficial tasks described below on your behalf.

Our legitimate interests for processing and retaining your personal data encompass:

  • Enhancing, customising, or improving our services for customer benefit.
  • Fraud identification and verification of your identity.
  • Strengthening our network and information system’s security.
  • Analysing interactions with our websites, emails, and catalogues.
  • Offering communications via post, phone, or email which may interest you.
  • Adhering to legal rights or duties (e.g., public authority investigations or legal disputes).
  • Evaluating promotional campaign and advertising effectiveness.

We collect information in two categories:

  1. Personal Information: This is information you provide when:
    • Registering as a user on our site.
    • Placing an order.
    • Completing surveys.
    • Participating in discussion forums or posting articles.
    • Sharing your email address.

Such information can include your name, address, email, phone number, IP address, birth date, and username/password. We use this data for processing orders, requests, or enhancing our website. When such data is collected, it’s transparent as you’d typically fill a form.

  1. Aggregate Information: As you browse our site, we gather tracking data like browser type, operating system, ISP domain name, and site pages visited. This aggregate data is non-personal and is utilised for site activity reporting. It aids in optimising the site for a better shopping experience.

Trust in our commitment to safeguarding your data and ensuring a secure, user-centric online environment.


How We Use Your Personal Data at DRMG

At Direct Response Marketing Group Ltd (DRMG), your personal data is pivotal to our business operations and communications. Here’s a comprehensive outline of how we leverage this information:

  1. Personalised Communications: We periodically reach out to share exclusive offers, promotions, or to undertake market research. These can be through mail, telephone, or email. Our goal is to present you with content tailored to your preferences, ensuring the information you receive resonates with your interests.

  2. Identity and Financial Safety: We employ your data for identity verification, risk management, credit checks, revenue collection, and to enhance our database’s accuracy.

  3. Members Club Services: We provide services via the Premier Rewards Club Limited and its authorised entities. This covers marketing and sales of products, services, offers, and promotions from a myriad of clubs like the Book Club, Gardening Club, and Motor Club, to name a few. We also cater to order processing, payment handling, and post-sale queries for such services.

  4. Data Sharing with Trusted Partners: Your data might be shared with our vetted partners and marketing service providers for various purposes like targeted advertising, campaign performance analysis, identity verification, crime prevention, fraud detection, and more. A notable partner includes:

If you wish to restrict sharing your data with our partners, notify us at

  1. Data Co-operatives: We collaborate with co-operatives that uphold stringent privacy standards. One such company is Epsilon Abacus, which manages the Abacus Alliance for retailers and charities in the UK.

  2. Categories of Partners We Collaborate With: We might share your data with organisations from various domains if we deem their offerings relevant to you. These include:

    Retailers/Mail Order

    • Automotive
    • Fashion/clothing
    • Household
    • Gardening
    • Gifts
    • Beauty
    • Collectibles
    • Food & Wine
    • Gadgets


    • Animal
    • Arts & Culture
    • Community
    • Environmental
    • Elderly
    • Disability
    • Housing
    • Medical
    • Overseas Aid
    • Public Service & Military


    • Health & Wellbeing
    • Leisure
    • Outdoor activities
    • Entertainment
    • Home interiors
    • Funeral Plans


    • Insurance (home, car, pet, personal)
    • Banking
    • Pensions
    • Investments
    • Claims/Legal services (e.g., Waterloo Solutions trading as Uclaim4Me)


    • Home
    • Car
    • Travel
    • Pet
    • Personal and Life
    • Other insurances


    • Holidays
    • Hotel
    • Airlines
    • Travel booking

We strive to manage your personal data with the utmost integrity, ensuring its protection while delivering an optimised shopping experience.

How We Use Your Personal Data

We may contact you with our latest offers, promotions, or for market research. Our communications are tailored to ensure relevance based on the information we collect about you.

Your personal information may also be used for identity verification, credit management, revenue collection, database enhancement, and more.

We collaborate with members club services like Premier Rewards Club Limited and its authorised entities to provide you with their products and services.

Your data may be shared with selected partners and marketing service providers for targeted advertising, campaign measurement, and more. These organisations must have a lawful reason to use your data, which may include their legitimate interests. This could also include purposes like anti-money laundering regulations and crime prevention.

Our third-party partners include:

To object to your information being shared, contact us at

Data Co-operatives, protective of data privacy, exchange consumer information. We work with Epsilon Abacus, which manages the Abacus Alliance for UK retailers and charities in various categories. We may also share your data with trusted partners in categories like Retailers/Mail Order, Charities, Lifestyle, Finance, Insurance, and Travel.

Supporting Trustworthy Charities

We believe in supporting charities and ensure your information is only used for postal direct marketing campaigns. The UK charity sector is dependent on postal appeals. The types of charities we support range from health & medical research to animal charities.

You can control your information. For details on opting out, refer to the “Opting out” section below.

Note: Epsilon Abacus may transfer data outside the EEA, with appropriate safeguards. For more information, contact us at

Marketing Service Providers

Your data is shared with Marketing Service Providers. These providers profile data, create predictive models, match and link your data for direct marketing purposes. For details on Experian Ltd’s data usage, Click Here.

Security of Your Personal Data

Our website uses SSL certificates for encrypted data transfer. We offer secure payment options like ‘Verified by Visa’, ‘MasterCard SecureCode’, and Paypal. Always keep your password safe and ensure you log out after sessions.

Payments are processed securely by, and we don’t retain your card details. For more, visit

Data Retention

Your personal data is retained only for necessary periods considering legal and operational requirements.

Your Rights

You have rights including access, rectification, erasure, and more. For data access, contact our Data Protection Officer at For other rights, refer to the details in the “Opting out” section.

If unsatisfied with our response, contact the UK’s Information Commissioner’s Office at

Opting Out from Email, Trusted Partners, and Catalogues

To opt out from receiving communications or sharing data with our partners, you can:

  • Email ‘opt out’ to
  • Click the unsubscribe link in our emails
  • Use the opt-out box in our order forms
  • Call 020 3455 7899
  • Write to: DRMG Data Protection Officer, DRMG House, Sittingbourne, Kent, ME10 3US

External Links

Our websites might contain links to our trusted partners’ sites. We don’t control their content or privacy practices.

For queries about your personal data, contact: Data Protection Officer DRMG DRMG House, Sittingbourne, Kent, ME10 3US

Registered in England Number 06333962.

Changes To This Privacy Policy

We may periodically update this policy. This policy was last updated 12th October 2023.